The company came to us with a call to elevate the standards of the event management industry with an emphasis on providing events with hiring experienced and qualified stagehands. This meant that there was a standard of professionalism that they wanted to establish in the event industry and wanted to be the forerunners of this new standard. They wanted an identity that matched their mission, and one that had the potential to become when known within the industry.

We landed on a solution that would represent the core of their mission which was people serving people. This identity was something that event managers, producers, festival producers could support in efforts to make sure everyone is being taken care of. With the role out of other brand touchpoints, it has enabled the brand to be noticed across a multitude of mediums, which are spread across print and digital.