The studio uses a four dimensional approach ("4D") to tackle every project and arrive at a solution:
1. Discovery—We get to know each other and hear all about your project, everything. Then we begin researching all the essentials for the success of the project.
2. Direction—We begin to set course for where we envision this brand going, and set a trajectory for it. With an emphasis on typography, colour, and imagery, we make sure that the path to the final destination is as clear as possible.
3. Design—We follow the path laid for us with an understanding of why we are landing on what we end up with, this is a fun step as you, the client, will start getting concepts sent for review.
4. Distribution—We hit land at this point. Solid contact with a beautiful final concept. Now all that needs to be done is implementing the new brand to all its different touchpoints.